I define conscious music as music of the mind. It can be anything built on originality that inspires more imagination. It can be songs with a unique lyrical message or music that sounds compelling because it clearly offers a new sound. If the artist consciously puts a lot of effort into crafting a creative musical idea that demonstrates a sense of purpose beyond mass marketing, it probably qualifies in my book as conscious music. On the other hand, there are also some effortless songs that qualify if the message is moving enough.
What I don't consider as conscious music is anything that's based on an obvious formula and intended to fit in with a trend as part of a marketing scheme. Romantic pop ballads are usually too generic in theme to be included, but there will always be exceptions if the song is unique. Just because a song becomes a hit doesn't disqualify it as conscious music. In fact, the bigger a conscious song is, the more consciousness it will inspire.
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