RICK CARROLL: THE ARCHITECT OF MODERN ROCK
by Alex Cosper
see also The Rise of Alternative Radio
Rick Carroll is remembered as the first radio programmer to introduce the modern rock format to commercial airwaves.
From 1978-1985 and 1988-1989 he programmed KROQ in Los Angeles and consulted 13 other modern rock stations in addition to MTV.
During that time he coined the term "rock of the eighties." Other stations he consulted included 91X in San Diego
(which he put on the air himself with a box of records in 1983), The Eagle in Dallas and the Quake in San Francisco.
KROQ air personality Jed the Fish described Rick's personality as "brisk, clever, insightful and considerate."
His friend Mike Jacobs described him as a music lover and workaholic.
Read more at Playlist Research.
© 2004-2007 Alex Cosper. All Rights Reserved.